OUR STORY

OUR STORY

Founder & designer of STRGRL, Natalie Alysa, never could find sweatsuits with the oversized fit she was looking for in the women's section of her favourite stores. She noticed they were usually designed with a tighter fit, cropped, or in colour's that seemed more "feminine". So, she was left with either: shopping in the men's section or borrowing from her boyfriend's closet in order to find the perfect oversized fitting hoodie. 

So, in the summer of 2019, Natalie took what she felt was missing in her side of the closet combined with her love for fashion to design STRGRL - a streetwear label designed with her first collection of signature oversized sweatsuits, but for females, finally!

“I feel just as feminine & confident in an oversized hoodie as I do a dress and heels. It's 2020, women don’t feel the need to be put into any box with what “should” be considered feminine, especially with how we dress. My goal is to design pieces that empower and bring out that inner edge that I know all of us women have, with no boundaries”.
- Natalie Alysa, Founder/Designer of STRGRL